Summit Series: Mattson Opens with Strategy and Tips for BAT

Dave kicked off the Sandler Summit, bright and early, to an eager crowd waiting to hear what’s in store for Sandler this year, ranging from enhanced sales training programs to book launches. He quizzed the group on sales statistics, shared tips to improve behaviors, told stories about how his attitudes about motivation were formed and[…] Read More

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How to Prepare for Departing Clients

Nothing lasts forever, right? While it may seem pessimistic, having a plan for dealing with a client’s departure is sound advice when it comes to maintaining business and clients. We spend so much time building solid, trusting relationships with clients that it can come as quite a blow when news hits that your client contact[…] Read More

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Survey says: The hardest sell is to your boss

Sandler Training spends more than 92,000 hours per year training companies and individuals how to strengthen sales, leadership and management skills. But in addition to traditional selling, Sandler knows that selling is part of everyone’s everyday life – regardless of one’s profession. It’s true. Take a moment and think about the last 24 hours. Did[…] Read More

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Better to Create Demand Than Fulfill Demand

The CEO of an IT services company recently shared his belief with me that every two years for one hour, his prospects are so angry with their existing supplier that his company had a chance to take the business away from his competitor. This is not an unusual belief. He was talking about demand fulfillment,[…] Read More

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The Formula for Success in 2014

This is the time of year that a lot of people start talking about setting goals. In reality, goal-setting and goal evaluation should be an ongoing process, a process that takes place all year long. But it is true that the end of one year and the beginning of another offers a good opportunity for[…] Read More

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