Training in Business

Training in Business Resources and Trends

Getting Started: Mobile Marketing

Cisco, Cloudera, Featured, Professional Development, Project Management, Routing & Switching, Technology, Training in Business

Mobile marketing is marketing your product and or service on or with a mobile device. There are several methods a business can conduct mobile marketing. One method consists of utilizing SMS (text messaging). Another tool, though not quite as popular, uses QR codes (quick response codes). Very simply, if you scan a QR code, it should offer a mobile friendly web page, which may include a coupon that only has to be shown to the merchant on your smart phone.

Another option is Bluetooth, which enables users to access a promotion, a deal, or offer within proximity to a particular restaurant or coffee shop. Lastly, using geo-social applications. Geo-social applications allow a user to “check in” at a place based upon their phone’s GPS location (i.e. Foursquare, Facebook, and Yelp).

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Using Countermeasures to Ensure Risk Management

Cisco, Cloudera, Featured, Professional Development, Project Management, Routing & Switching, Technology, Training in Business

While the last few years have brought about many great advances in IT and network technology security and risk management have a critical point. There is a host of new concerns the IT security manager must be concerned with, including social networking, mobile, cloud, and information sharing. This has unleashed a new wave of change and potential risk.

Risk management is required to deal with these emerging technologies and should provide the rationale for all information security activities within the organization. You can think of risk management as the process of ensuring that the impact of threats and exploited vulnerabilities is within acceptable limits at an acceptable cost. Risk management requires the use of countermeasures. Countermeasures can include any process that serves to reduce threats or vulnerabilities.

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