Public Cloud Services Going Mainstream

A new report commissioned by VMware has found that businesses of all sizes are increasingly using public cloud services for mission-critical applications.

The results of the survey, undertaken by analyst firm Enterprise Strategy Group (ESG), reveal a major shift in attitude to cloud adoption from just a year ago when many businesses seemed to be wary of making the move to the cloud. Now the trend appears to be one of taking the plunge without hesitation.

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Je Vais Prendre Ta Douleur, or the Nature of Being a Service Provider

That’s a line from a song I really like by a French artist named “Camille” and basically means “I’m going to take your pain.”

This is really what a service provider does for its customers. They take on “pain” for a customer so that the customer can focus on the business activities that are important to them. This prevents the customer from having to worry about mundane details like how much memory a server has or where that next megabyte of storage will be found.

Technical details such as these (and there are numerous others that we worry about in the world of IT) are mundane, esoteric, and sometimes arcane. They’re painful for people, especially the business, to worry about because they take the business away from where they need to focus, which is on their core activities.

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