Training in Business

Training in Business Resources and Trends

Getting Started: Business E-Mail Marketing

Cisco, Cloudera, Featured, Professional Development, Project Management, Routing & Switching, Technology, Training in Business

E-mail marketing is a way to communicate with customers and provice valuable information to an interested or targeted audience. One way to reach your audience is by using an e-mail service provider who can automate best-practices. Some of the things they can provide:

Easy-to-use templates
Reinforced brand identity
E-mails addressed to the target recipient
Management of lists (adding new subscribers, handling bounce-backs, and removing un-subscribers)
Improve e-mail delivery, track results, and make sure your communications obey the law

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SMiShing — Social Engineering Attack

Cisco, Cloudera, Featured, Professional Development, Project Management, Routing & Switching, Technology, Training in Business

SMiShing or SMS phishing is a social engineering attack that is occurring more and more frequently. This attack attempts to either steal identity details, credential information, or credit card specifics. It can also be used to trick you into agreeing to additional charges on your mobile phone bill. Generally the attack is waged by sending targets (i.e. you) a Web URL or a phone number along with a statement that expresses urgency to establish content or respond to the message.

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Social Networking Works: How to Sell Through Social Media

Cisco, Cloudera, Featured, Professional Development, Project Management, Routing & Switching, Sandler Success Stories, Technology, Training in Business

A lot of sales people and business owners are struggling with how to add social media sites like Facebook, LinkedIn, and Twitter into their prospecting or marketing plan. Social networking is the #1 online activity, used by 1.2 billion people worldwide. Nearly one in five minutes online is spent on social media websites, and 75%[…] Read More

The post Social Networking Works: How to Sell Through Social Media appeared first on Sales Training Blog | Sandler Training.

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