How Much Time Should You Put into Prospecting?

The question is a bit of a puzzle. Ideally, there would be a reference book that lists, by industry, how much time you should invest in prospecting activities. Unfortunately, there’s no reference book. Why? How much time you invest will depend on the number of prospecting activities you plan, the nature of the activities, and[…] Read More

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Cisco Service Provider Certifications Not Only for Service Providers

You may have noticed Cisco has new CCNA SP and CCNP SP certifications. Along with them is a series of new classes to get you ready for the certification exams. The thing is, these classes and certifications aren’t all about the service provider. Don’t let the name fool you.

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