Developing an Effective Team Building Strategy

High performing teams drive company profit. It takes discipline and persistence to maintain a healthy, functional team. By understanding the complexity of team dynamics, leaders can establish a team building strategy that promotes unity to move their team forward. Without a strategy in place, there is a risk of developing a dysfunctional team that will negatively affect company profit and employee motivation. In this article, we will explore how to develop an effective team building strategy that will increase the company’s bottom line, while instilling a sense of purpose and fulfillment in employees.

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Getting Started: Business E-Mail Marketing

E-mail marketing is a way to communicate with customers and provice valuable information to an interested or targeted audience. One way to reach your audience is by using an e-mail service provider who can automate best-practices. Some of the things they can provide:

Easy-to-use templates
Reinforced brand identity
E-mails addressed to the target recipient
Management of lists (adding new subscribers, handling bounce-backs, and removing un-subscribers)
Improve e-mail delivery, track results, and make sure your communications obey the law

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SMiShing — Social Engineering Attack

SMiShing or SMS phishing is a social engineering attack that is occurring more and more frequently. This attack attempts to either steal identity details, credential information, or credit card specifics. It can also be used to trick you into agreeing to additional charges on your mobile phone bill. Generally the attack is waged by sending targets (i.e. you) a Web URL or a phone number along with a statement that expresses urgency to establish content or respond to the message.

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