Author: Robert Mclaughlin

Getting Started: Mobile Marketing

Cisco, Cloudera, Featured, Professional Development, Project Management, Routing & Switching, Technology, Training in Business

Mobile marketing is marketing your product and or service on or with a mobile device. There are several methods a business can conduct mobile marketing. One method consists of utilizing SMS (text messaging). Another tool, though not quite as popular, uses QR codes (quick response codes). Very simply, if you scan a QR code, it should offer a mobile friendly web page, which may include a coupon that only has to be shown to the merchant on your smart phone.

Another option is Bluetooth, which enables users to access a promotion, a deal, or offer within proximity to a particular restaurant or coffee shop. Lastly, using geo-social applications. Geo-social applications allow a user to “check in” at a place based upon their phone’s GPS location (i.e. Foursquare, Facebook, and Yelp).

Read more

Getting Started: Business E-Mail Marketing

Cisco, Cloudera, Featured, Professional Development, Project Management, Routing & Switching, Technology, Training in Business

E-mail marketing is a way to communicate with customers and provice valuable information to an interested or targeted audience. One way to reach your audience is by using an e-mail service provider who can automate best-practices. Some of the things they can provide:

Easy-to-use templates
Reinforced brand identity
E-mails addressed to the target recipient
Management of lists (adding new subscribers, handling bounce-backs, and removing un-subscribers)
Improve e-mail delivery, track results, and make sure your communications obey the law

Read more