You Have to Know Where to Get Data on Your Customer Before You Can Know Your Customer

Every good marketer knows that understanding your customer and his or her needs is the cornerstone of what we do. If you didn’t know before, the fact that topics like segmentation, buyer/user personas, and customer analytics have recently dominated conferences, the blogosphere, and conversations everywhere should be a clue. But, becoming the kind of marketer who really knows his or her customer also requires you to understand how to get that information in the first place, which can be just plain daunting.

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