SEO Terms to Know

I have been in marketing and content development for years but have never considered myself an SEO expert. I have been able to pick up on tidbits here and there, but overall my knowledge is just what I’ve been able to teach myself. I was recently given the opportunity to attend some SEO training and realized I knew more than I thought I did, I just didn’t know the correct terminology for it all. Here are a few of the basic terms that will help you stand out in Google, Yahoo!, or Bing searches, as well as in your next SEO meeting.

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Weak Link in Continual Service Improvement

It’s difficult to make a case than any of the ITIL books are more important than any of the others. There are convincing arguments that can be made in support of any one of the five core books being the most important. While there are both things I like and things I don’t like about the current Continual Service Improvement (CSI) book, organizations that fail to properly attend to this aspect of service management are at a severe disadvantage.

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