In selling to and serving major accounts, we hear a lot about value. Certain buzzwords have emerged around this topic, terms that, more often than not, simply add confusion.
The post Value Is in the Eyes of the Client appeared first on Sandler Training.
Hope, the saying goes, is not a strategy. Wise words! But are you perhaps relying on hope a bit too much after you and your team lose a major account?
The post Move Beyond Hope: In Major Account Sales, You Win or You Learn! appeared first on Sandler Tr…
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