Introduction & Class Description
Get Your Branding Right.
Every successful business needs to have a clear brand message. Porter Gale is a consultant and former VP of marketing for Virgin America. In this class she’ll teach you everything you need to know to a business idea all the way to the front pages of major publications.
This class condenses 20 years of knowledge in creative development, social media, email marketing and PR and delivers it all in concise, easy to follow steps.
During this class, Porter will discuss:
- Naming your company
- Creating a corporate culture
- Multi-channel marketing and more!
She’ll share the stage with entrepreneurs from some of the world’s most innovative brands, like Virgin America, Dollar Shave Club, and Hint Water. You’ll learn how the pros build a brand through interviews, case histories, resource lists, and how-to tips.
A successful business brand understands its ideal customers and employs a team that consistently finds a way to stand out in the crowd. Learn how to build that brand from Porter Gale.
About Porter Gale
Porter Gale is an internationally known public speaker, networker, and entrepreneur with more than twenty years of experience working in marketing, advertising, and independent filmmaking. From 2007 to 2011, Porter was Vice President of Marketing at Virgin America.
- 2Naming (with Guest Mike Pile)1:03:46
- 3Legal (with Guest Alon Rotem)1:00:35
- 4Creative (with Guests Jesse McMillin & Michael Dubin)1:18:24
- 5Culture & Innovation (with Guest Mike Del Ponte)1:28:26
- 6Web Basics (with Guest Joe Fletcher)1:06:06
- 7Email Basics (with Guest Adam Peddicord)1:00:07
- 8Communication Planning (with Guest Karen Halstead)1:14:57
- 9Partnership Marketing (with Guest TJ Sassani)1:09:26
- 10Experiential Design (with Guest Craig Min)1:12:18
- 11Social Media (with Guest Rachel Masters)1:17:45
- 12Public Relations (with Guest Paul Owen)1:09:02
- Lifetime Access, anywhere, anytime
- Streaming and offline access on desktop and mobile
- Offline sync with our iPhone & iPad apps
- 100% satisfaction guarantee
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