One of the most critical areas of business is often the most mystifying — developing a business development plan and strategy for your company.
This lesson provides the steps to determine your position in the market, along with your market potential, in order to decide the proper strategy to pursue for your business. It is often confusing trying to determine which advertising channels are best for your company.
- SCOT analysis
- Market potential
- Advertising channels
- Tracking & analysis
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